marketing

The 3 pillars of marketing

March 13, 2010

When you look at marketing, there are so many things you can do. Attention Conversion Retention

Always be communicating – even if there’s nothing to sell.

July 15, 2009

I‘ll come clean first: – My customer list isn’t as good as it should be – My communication isn’t nearly as often as it should be – My messages are good, but not optimised or split tested Having said all that, every time I communicate, something comes out. My last e-mail to 485 contacts was [...]

Get a great looking website template for free

July 12, 2009

A great looking site will pull in more visitors and give your site and company credibility. But if you don’t have the resources to pay a designer at the moment – free is the best option. I’ve been looking at typography lately and how it impacts the look of a site. Smashing magazine did a [...]

Vertical integration: How to survive when you are just manufacturing projection screens?

June 15, 2009

Jasper cabinets, a US based furniture maker has taken over TheaterXtreme, a home theater franchise operation, which went under a few months ago. This gives the manufacturer a more direct control of which products would be available to the franchisees. This is a possibility for projection screen manufacturers as well. Because many screens are seen [...]

How to make a website in 30 minutes even if you’re not a designer

May 21, 2009

Yes, I did it. I made a site in under 30 minutes. Even though I am not a designer and my CSS skills are limited to the very basics and.. copying and pasting. Before I show you the result, as well as what I used and how I did it – why does time even [...]

Projecta’s message to the ISE audience:Please, please call us

February 24, 2009

Wow, things must be getting desperate. When asked what the most succint message she could give, Projecta’s marketing and sales manager said: “Please, call us”. Hmm, if that’s all you have to say. Here’s the video, which is absolutely awful (due to compression I guess): http://www.sgpartners.it/ise_2009_special/default.asp?action=play&id=7 I wasn’t fond of Peter de Kroon’s boastful interview [...]