Jasper cabinets, a US based furniture maker has taken over TheaterXtreme, a home theater franchise operation, which went under a few months ago.

This gives the manufacturer a more direct control of which products would be available to the franchisees. This is a possibility for projection screen manufacturers as well. Because many screens are seen as commodities. Especially of those companies that have been selling to OEM customers or who don’t have a strong brand presence.

The good thing about projection screens is that they offer good margins, compared to the flat panel versions. This makes the product very interesting for specialised integrators. So by taking control of a distributor for example, a manufacturer can ensure his products reach the market place.

This takes a strategic vision though. One which realises that projection screens are and will always be a niche product. A vision that sees the market for projection screens get smaller, because flat panels are getting bigger. A vision that sees the value of a projection screen for a reseller.

Now, with the players we know in Europe, who has that vision. I know of one company. You tell me of the others

Otto

See the official story here

Yes,  I did it. I made a site in under 30 minutes. Even though I am not a designer and my CSS skills are limited to the very basics and.. copying and pasting. Before I show you the result, as well as what I used and how I did it – why does time even matter when setting up a site?

Well, you’re busy right? And spend your time mostly on what the day brings, correct?

It’s the exact same thing for me. Before I know it, the day is over. And, nothing structural has been accomplished. And that’s just wrong. Nowadays, you need to be constantly building.  To be able to do that, when you’re already busy is hard.

Unless…

You make it easy on yourself. And that’s exactly what I did. See the result here:

An example of what the 30 minute site looks like

Now, I have one thing to admit… The text and the graphics were made in advance. I still had to:

- Make the categories for the different products

- Make the drop caps (the red letter that starts the page)

- Insert the image and text

So what’s the secret?

Well, it’s using software you’re familiar with. In my case, the Smart FTP, WordPress and Thesis. Which leads to step 2, using software that makes stuff easy and efficient for you.  And that’s what these 3 do for me.

In a next post, I’ll show you how.

Thanks,

Otto

Hi there,

It’s been a while since posting and..there is no history anymore.

That’s what they call an UPgrade.

Ah well…

You can expect a lot more to come soon. Especially about the internal processes I am working on, as well as some cool new projection screens.

Stay tuned,

Otto Tromm