Jasper cabinets, a US based furniture maker has taken over TheaterXtreme, a home theater franchise operation, which went under a few months ago.

This gives the manufacturer a more direct control of which products would be available to the franchisees. This is a possibility for projection screen manufacturers as well. Because many screens are seen as commodities. Especially of those companies that have been selling to OEM customers or who don’t have a strong brand presence.

The good thing about projection screens is that they offer good margins, compared to the flat panel versions. This makes the product very interesting for specialised integrators. So by taking control of a distributor for example, a manufacturer can ensure his products reach the market place.

This takes a strategic vision though. One which realises that projection screens are and will always be a niche product. A vision that sees the market for projection screens get smaller, because flat panels are getting bigger. A vision that sees the value of a projection screen for a reseller.

Now, with the players we know in Europe, who has that vision. I know of one company. You tell me of the others

Otto

See the official story here

Wow, I saw it today and it saw like the projection screen was floating in mid air.

You know, there are a lot of places where you need a long black top border to get the viewable part of the projection screen is at the right height.

Because you don’t want people straining their necks for hours. That would be THE way to get them completely turned off by your presentation, even if the content is killer and you’re a true star…

But this new screen gets it right, even if the ceiling is as high as 5 meters. Yep, that’s about 17 ft.

Now, you say, I could just add a piece of black fabric to the top of the projection screen and that would solve it.

That’s right, but there’s something else,

You want the projection area to be without wrinkles, because that messes up the projected image. You don’t want to get seasick from all the waves.

Black borders that make the screen higher than its width get that effect.

This screen avoids that. How?

Not gonna tell you yet, because..

I don’t have a name for it yet.

Give me some ideas or some time and I’ll show you the images.

Stay tuned,

Otto

Hi there,

It’s been a while since posting and..there is no history anymore.

That’s what they call an UPgrade.

Ah well…

You can expect a lot more to come soon. Especially about the internal processes I am working on, as well as some cool new projection screens.

Stay tuned,

Otto Tromm